PIS FOR … PSEUDONYMS
I recently had the pleasure of putting together a Sheena Easton picture disc – Sugar Walls, no less – for Record Store Day. Which was made even more pleasurable by the fact that the single’s writer and producer, Alexander Nevermind, was actually a pseudonym for none other than Prince. And it reminded me just what a brilliant artistic curveball a pseudonym can be.
Like the time in the early 90s when the Thompson Twins and synth-pop were falling terribly out of fashion, as the world moved onto the dancefloor. But Tom Bailey decided not to stress. Instead he started to release new 12” promos under the pseudonym of Feedback Max Featuring T.T. And then, only when the likes of Come Inside and Float Up High had become club hits, did he reveal that Feedback Max and the Thompson Twins were one and the same.
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Mar/Apr 2021
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