PADAM PADAM – A VIRAL SENSATION
AGE AIN’T NOTHING BUT A NUMBER
The Princess Of Pop in her latest incarnation during the filming of the viral Padam Padam video
© Erik Melvinx
The runaway success of Tension’s lead single Padam Padam may have sparked universal joy but it has also placed Kylie in the eye of a storm highlighting the issue of ageism, particularly for female artists in the industry.
When Kylie released Padam Padam in May, few could have predicted the impact it would have. Aside from giving the star her 35th UK Top 10 hit, a feat believed almost impossible for an act well into their fourth decade in the streaming age, it has undeniably captured the zeitgeist to become a pop culture phenomenon thanks to its far-reaching popularity on social media
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Sep/Oct 2023
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