Computer Arts  |  December 2016
GREAT SELF PROMO IDEAS YOU WISH YOU'D HAD
There’s a reason D&AD uses the phrase “I wish I’d done that” in its Awards campaigns, it’s a powerful reaction to have when you look at someone else’s work. It doesn’t necessarily mean envy (although it might), but respect for the creator is a given and while we’d never condone imitation, admiring your peers’ achievements can give you the inspiration to achieve greater things.
With this spirit in mind, our cover feature this month presents four very different, but equally effective examples of self-promotion (as well as one cautionary tale of what not to do). The best self-promo is individual and original by nature, but if you wish you’d thought of these ideas first, they’ll hopefully inspire you to go one better.
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