THE HIT: Cosmetics brand Nivea reportedly reject a pitch from an advertising agency, which features two men touching hands. We “don’t do gay at Nivea” an executive allegedly remarks.
THE SLAY: Advertising agency FCB cuts ties with Nivea and the story leaks to the press, resulting in negative publicity and demands for an explanation. Nivea’s PR team is quick to respond, insisting it is “committed to diversity”.