ALEX AND SYDNEY LORD MAYOR, CLOVER MOORE AT MARDI GRAS.
DNA: For years, before the postal survey, opinion polls showed that Australians supported samesex marriage. How did that effect the way the Yes campaign was run?
Alex Greenwich: There was strong support in Australia, and that was consistent across all polls, so the challenge of the postal survey was to make sure that support was reflected in the result. We had to make sure people filled out their survey forms and returned them and encouraged everyone else to do that same. We still had to put forward the case for marriage equality, and we still had to defend against the nonsense that was coming from the No side, but a core component of our campaign was, “get out and vote”.