Brand new men’s label, Meat Underwear is designed by a bunch of cute Californian guys who just wanted comfortable underwear to wear every day with a slightly provocative design edge. Inspired by the beach, sunshine and coastal LA attitude, Meat Underwear is simultaneously comfortable, playful and full of vibrant energy. Made with inviting soft cotton, it’s underwear that’ll feel great to slip into every morning. Embrace your provocativeness, show off your Meat or Prime Beef.