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Target Books

Any Doctor Who fan of a certain age will tell you that they were an essential purchase. Those slender paperbacks were a gateway to a seemingly lost paradise of previous Doctors, black-and-white worlds and forgotten monsters. The distinguishing mark on the spines of all these books? A colourful logo in the shape of a target.

Searching for the Target logo certainly made scanning the shelves of bookshops and jumble sales easier. I would zero in on the logo before I even clocked the title of the book, because for me Doctor Who was more closely associated with Target than anything else – even the BBC.

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About Doctor Who Magazine

Considered a unique record of Doctor Who’s history in the era before fanzines, official magazines and home video, Target books are probably the most cherished items of merchandise inspired by the show. They’re certainly the most commercially successful. From the early 1970s to the early 90s, it’s estimated that Target sold over eight million novelisations and other Doctor Who books. This is the inside story of a legendary imprint, from its rise and fall to its triumphant revival in 2018. Highlights include exclusive interviews with the key players, numerous rare images and extracts from two unpublished manuscripts.