JASON BLUM WANTS to show us his wig. Well, not his own wig as such, but the wig he wore when, weeks before M3GAN hit cinemas, Blumhouse’s CEO dressed as the soon-to-be iconic character for Halloween. “That’s real hair, by the way,” he says, proudly, via video chat. Presumably the entire costume was specially made for the occasion? “Yes, of course. I mean, you don’t find a M3GAN outfit in my size off the rack,” he deadpans.
That might change soon. Since the release of the horror film about an AI doll, built for parenting assistance before going, well, on a psychotic murder spree, M3GAN has been ubiquitous. There’ll be an army of them on the streets come next Halloween. “There will be,” laughs Blum. “We’ll shoot that for the DVD.” He laughs a lot during our interview — so would you if your film, which had a reported budget of $12 million, made $150 million at the box office (so far). Other than the fact that it is so fantastically entertaining, Blum thinks its success is down to a unique tone, just at the right time.