f2 Cameracraft Magazine Aug-Sept Vol 7 No 6 Edizione posteriore

Special Feature: In a world in which image is everything and competition is fierce, we’re told to protect and promote the ‘asset’ that is our brand. Gavin Stoker speaks to leading freelances about their notion of branding, how they built it and how it develops as a photographer’s career progresses.

The f2 Profile: Self taught Danish freelance Henrik Sørensen specialises in underwater photography. He tells David Land about building his business, and his plans to crack the UK market.

Reading-based freelance Carli Adby is Turning Pro. Working in a determinedly reportage style, catering for an increasingly high profile portfolio of clients, Adby talks to f2 about her journey so far, her carefully conceived marketing strategies and the road ahead.

Starting Out: Newcastle based social freelance Lance Isherwood talks to f2 about the challenges of running a growing business and supporting his family, while undertaking a degree at Batley College, and changing his creative direction towards a switch to fashion photography.

The Business Section: Editorial freelance Alun Callender has spent the last decade shooting portraits and interiors for clients such as Red, You and The Observer. He tells f2 about embracing technology, life outside London, and his passion for portraiture.

Technical Section: Kevin Carter reports on the H5D-40, Hasselblad ‘s the latest entry-level medium format DSLR.
Adam Woolfitt looks at four 24mm-70mm constant aperture f/2.8 zooms from Canon, Nikon, Sigma and Tamron.