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Digital Subscriptions > Family Office Investor > Issue 2 > UNCOVERING HIDDEN CORNERS OF THE WORLD JUNGLE, DESERT & A POLAR BEAR SAFARI

UNCOVERING HIDDEN CORNERS OF THE WORLD JUNGLE, DESERT & A POLAR BEAR SAFARI

Henry Cookson Adventures is a collective of high-end travel experts, creating truly bespoke itineraries in extraordinary places, pioneering concepts to push the boundaries of luxury and thought-provoking travel.
Cruising the European Arctic onboard a superyacht is one of the adventures Henry Cookson has on offer.
©All images Courtesy of Henry Cookson Adventures

In this instance, the term ‘bespoke’ is not chosen lightly. The word originated in English in the 16th century, as an adjective of the verb bespeak, and quite simply means ‘to order or arrange in advance’, used to identify when items are ordered before they are made. Today, the term has surely reached peak popularity in common parlance, and is applied widely, without question, to anything from men’s tailoring to artisanal coffee. You might argue that a coffee is ordered before it is made, but the same cannot be said within the travel industry, with ‘bespoke’ packages available in just a few clicks, pulling the credibility of such a claim onto centre stage.

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