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Digital Subscriptions > Family Office Investor > Issue 6 > GEARING UP

GEARING UP

Founded in 2006 in Verbier, with offices in London, Innsbruck and Breckenridge, Faction Skis designs and makes some of the best skis in the industry, with 30,000 pairs sold across 35 countries in 2018. Having recently closed £3.9m of a £5m round, it is one of the fastest growing global ski brands today and is well set for its ambition of an IPO in the next few years. Alex Hoye, co-founder and CEO shares the details.

FOR HIGH SUMMITS

© Max Lowe

The retail and media landscape today is very much driven by a consumer’s focus on quality, story and experience. Original social media content is increasingly the driving force behind the rapid growth for many brands such as Faction that do not rely on TV adverts because they are now their own original content creators and publishers making the most of social media platforms.

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Family Office Investor Issue 6 by Investor Media