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Digital Subscriptions > > PROJECT YOU VS PROJECT BABY


The biggest thing that struck me about our 10-year fertility journey was how things fell into place when I stopped focusing on Project Baby.
EXPERT: Russell Davis

Most of my clients have strived to achieve great things in their career, relationships, all aspects of their life. However, that approach was not working when it came to fertility. This is because striving can be based upon fear of not achieving, i.e. the subconscious belief that ‘I’ll be okay when I’ve done X or achieved Y,’ or perhaps people will think less of us if we haven’t proved our worth in some way. I firmly believe that my clients could have created this success and even more but with greater ease and well-being without that striving and the fear behind it.

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