IT’S BEEN A STELLAR YEAR for healthy product launches. Not only are the supermarket aisles crowded with newcomers (from breakfast goodies to post-workout snacks and almost-as-good-as-homemade suppers), but leading brands have also been busy reformulating recipes, lowering sugars or adding protein to cereals and yogurts.
And it’s been great to see quality products from small start-ups appearing on the shelf. Many of HFG’s favourite (formerly niche) food categories are buzzing. Not a day goes by when we’re not taking delivery of healthy cereal bars, soups, grains and pulses. Even the nut butters sector has expanded, with almond and hazelnut as well as swanky new peanut varieties. Bread is enjoying a fibre and flavour renaissance, too.