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Digital Subscriptions > Healthy Magazine > June/July 2019 > HOW ‘ZERO WASTE’ BECAME beauty’s new buzzword

HOW ‘ZERO WASTE’ BECAME beauty’s new buzzword

2019 is the year beauty got serious about ‘passing on plastic’ – so it’s time to spend as much time thinking about the packaging your cosmetics products come in as you do about the products themselves

There’s no denying we’re in the middle of a waste-free revolution. We’ve all seen the newspaper spreads of litterstrewn beaches, recycling rates are up, and ‘single-use’ (as in plastics) was the Collins Dictionary word of the year for 2018. Meanwhile, 88 per cent of those who watched David Attenborough’s Blue Planet II – and, let’s face it, who didn’t? – said they changed their lifestyle as a result. Reducing our waste footprint on the planet has become a question of ‘how’ rather than ‘why’. But although we’ve all become pros at recycling our orange juice cartons, it seems we’ve been slower on the uptake when it comes to our bathroom cabinets. ‘While almost 90 per cent of people in the UK claim to regularly recycle from the kitchen, only 52 per cent say they do the same in the bathroom’, says William Brightman, co-founder of sustainable beauty brand UpCircle (

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About Healthy Magazine

Ever thought about stripping back your beauty regime? From eco-cosmetics to zero waste routines, we’ve explored all the latest natural beauty innovations in our #NakedBeauty issue. Plus, we investigate the Instagram wellness scammers, question whether the perfect diet exists, and delve into the fitness industry’s issue with inclusivity. Our food sections champions pasta and puds, along with with some seriously tempting ayurvedic recipes, and we learn how to keep our core in good shape in the healthy clinic. Find all this and more in the brand new issue of Healthy!