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Digital Subscriptions > Healthy Magazine > September 2017 > COSMETIC CONFIDENCE


On the face of it, make-up is about changing the way you look, like applying mascara to make lashes look darker or adding colour to your cheeks. However – as the more astute advertising campaigns have guessed over the years – for the 83 per cent of us who wear make-up, it actually has more to do with how we feel. In a Mintel study of make-up wearers, 64 per cent said wearing cosmetics helped them to feel more confident, compared to less than half who primarily used it to make themselves feel attractive. What’s more, others said make-up helped them to feel more professional (16 per cent), empowered (15 per cent) and energetic (nine per cent) – all qualities that go far beyond your appearance.

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About Healthy Magazine

Prolong that summer health kick with our brand new #feelgood365 issue. Inside, we expose the health mistakes that even the experts make, and round up 7 simple tips to help you sleep better. You can also find a whole 25 brilliant veggie recipes – from plant based protein bowls to sharing supper. Plus! We ask: what's the real truth about dairy? Find out more in the brand new issue of Healthy.