Heat | 15th September 2018
WEEK FROM HELL: POSH 'I BLAME DAVID'
Victoria Beckham has weathered many storms in her life, but this one might just be her biggest yet. After her latest shoot for UK Vogue – in which she posed with all her children on the front cover, and spoke about her marriage in strangely business-like terms – the fallout has been quite spectacular. Not only were fans quick to notice the clinical language, it was reported that David was
not happy. And now, because of work commitments, the couple are being forced to take some time apart from each other. “The Vogue interview sent both Victoria and David into meltdown, with both blaming the other for the PR disaster,” our source says.
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Heat magazine (also known as Heat World), was published by Bauer Media Group in 1999 and has become the source that fuels the scandalous conversation about the celebrity world and set popular culture alight! Initially launched as a general interest entertainment magazine, a couple of revamps later, it rebranded and repositioned itself as a gossip orientated magazine which didn’t take itself too seriously.
The rebrand of Heat magazine was timed to coincide with the launch of a commercially successful reality TV show, Big Brother. By jumping on the hype of this show and launching covers with Big Brother contestants alongside focused content on the show, circulation quickly grew - now with a regular circulation of over half a million!
This gossip focused mag created its own individual tone of voice which women gravitated towards as they revelled in the scandal which often engulfs the sparkling celebrity world.
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