ILLUSTRATION: DAWN COOPER
LEGO, FROM THE LATIN...
When he started constructing wooden toys in the 1930s, Ole Kirk Christiansen, a carpenter from Denmark, named his company ‘Lego’, from the Danish phrase ‘leg godt’, meaning ‘play well’. After the company introduced its now iconic plastic bricks in the late 1940s, however, the name proved particularly apt – the word ‘lego’ means ‘I put together’ in Latin.