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Digital Subscriptions > Hobby Farms > Nov/Dec 2019 > Email Marketing

Email Marketing

When done well, email campaigns can help generate awareness about your farm and drive real-world traffic to your market booth, too. Of course, no one likes an inbox full of spam. To avoid alienating customers, follow relevant laws and provide content your recipients will truly value. Not sure if it’s worth your time and trouble? “Email marketing is a great opportunity for small farmers,” says Daniel Burstein, senior director for content and marketing at MarketingSherpa, a marketing research institute. “Agribusiness and the grocery store [have] become so dehumanized. By providing regular updates from the local farm — in addition to sharing their farming practices [such as being] organic, taking better care of animals and soil, etc. — they communicate a value proposition as being a product that is worth paying more for.”

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About Hobby Farms

Hobby Farms November/December 2019, Ultimate Guide to FIREWOOD, The Business of Farming, Grow Mushrooms on Compost, Year-Round Greenhouse Pest Management, And More....