The way groceries are organised in a supermarket is deliberate. Sure, it might seem like you’re on a gruelling assault course when all you want is two pints of milk – and that’s because you are. Your ‘path to purchase’ is carefully engineered to expose you to as many buying opportunities as possible. Here, you’ll find easy ways to sidestep supermarket booby traps and save yourself a packet in the process.
Loyalty lowdown
Three major supermarkets offer loyalty schemes: Tesco Clubcard, Sainsbury’s Nectar and Morrisons Match & More. They all differ slightly in how quickly you rack up points and how much those points are actually worth.