Be my wife: Mr and Mrs Bowie spend a night out together on the town
It’s 8 January 2015. Before Beyonce, before Eminem and before U2 made unannounced album drops a common occurrence, David Bowie surprised the world in a way that only he could - springing a new album on a public that generally believed he was either happily retired or seriously ill, as his self-imposed exile from the spotlight had only bolstered speculation about his personal circumstances.
A perfectly executed reveal, the album rollout was conducted with little fanfare, confident that the shock of the new would be enough to warrant a wave of publicity that no ad campaign could ever hope to generate. Where Are We Now? was quietly uploaded onto his website on Bowie’s 66th birthday along with a pre-sale link for The Next Day, his 24th studio album.