l'Orafo Italiano Magazine Jan/Feb 2020 Edizione posteriore

The beginning of every new year is time for forecasts, strategic plans and projects. And while the future of the jewellery industry may look cloudy, it is equally true that new opportunities are also arising. Altagamma’s latest Worldwide Luxury Market Monitor on the performance of the personal luxury goods market has turned the spotlight on the big spenders of the future, who will be increasingly “Asian, digital and young”. Very sensitive to ethical and environmental issues, today’s teenagers, known as Gen Z, are expected to be the new big spenders. Like it or not, the only way to attract these eco-warriors, who are tomorrow’s luxury consumers, will be to introduce some serious, well-defined ethical policies applicable to the entire supply chain. There remains the problem of engaging a generation that seems quite indifferent to gemstones and jewellery, and much more curious about technology and digital applications. As for Italy, perhaps the challenge is to find an effective and exciting way to tell the story of our industry and explain the traditional culture and skills that are the real secret and essence of the Made in Italy label. To address this challenge, l’Orafo Italiano will take concrete action with major initiatives and prestigious new partnerships in 2020.