Editor’s opinion
LITTLE . YELLOW. DIFFERENT
I want to have a bit of a moan in my ed’s intro this month, if it’s OK with you. I’m a paid subscriber to Apple TV+ — as I’m sure many of you are — and have been since it launched, initially drawn in by the promise of a year’s free subscription with my at–the–time iPhone. I carried on paying after that ended, and I’m liking what I see — mostly. The content thus far has been excellent, and it continues to grow. Unlike a few other big streaming providers, the content appears to be carefully selected, and produced to a very high, blockbuster– like standard. The “mostly” bit, as I referred to just a few sentences back, is because I’m really, really starting to tire of Apple’s ridiculous OTT marketing bombardment in–episode, or indeed, in–movie. It’s everywhere I look — iPhones in the hands of every character, MacBooks on every desk, and there’s probably more that I haven’t even clocked. It doesn’t matter though — enough is enough. Apple: I’m a massive fan of Apple products, but I’m also a realist, and I know that in real life not everyone on the planet owns Apple products.