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APPLE IS A computer company; Apple is a gadget company; Apple is a lifestyle company — and Apple is now solidly a TV company, too. Apple TV+ is quickly growing from an also–ran to a serious contender in the streaming game, and Apple’s own studios are producing world–leading content. The days of the Videos app and iTunes rentals seem long behind us. This is the way things are done, and Apple is doing it well.
Confusing nomenclature aside — you do not need an Apple TV to watch Apple TV+, or indeed to use the Apple TV app, which is a way to connect to various TV services through Apple but on non–Apple TV devices. Cupertino’s own TV streamer is one of the absolute best on the market today, with the ability and the operating system to cover the next few years, too.