THE REVOLUTION HAS BEEN TELEVISED
Avanti comrades! How Apple’s “hobby” went from zero to hero and revolutionized TV along the way
BY ALEX COX
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APPLE IS A computer company; Apple is a gadget company; Apple is a lifestyle company — and Apple is now solidly a TV company, too. Apple TV+ is quickly growing from an also–ran to a serious contender in the streaming game, and Apple’s own studios are producing world–leading content. The days of the Videos app and iTunes rentals seem long behind us. This is the way things are done, and Apple is doing it well.