This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
IT
Pocketmags Digital Magazines
   You are currently viewing the Italy version of the site.
Would you like to switch to your local site?
Digital Subscriptions >  Latest Articles > Glasgow Museums’ collection of Anchor Line posters

Glasgow Museums’ collection  of Anchor Line posters
History Scotland

Glasgow Museums’ collection of Anchor Line posters

Posted lunedì 2 ottobre 2017   |   2189 views   |   General Interest   |   Comments (0) Emily Malcolm, Curator of Transport & Technology, explores a colourful collection of historic travel posters, which convey the excitement of world travel in years gone by

Te Anchor Line was one of the Glasgow’s longest-lived shipping companies. The founders began chartering cargo ships to the Baltic in the 1830s and grew from strength to strength in the later part of the 19th century. By 1900 they had 27 ships supplying passenger and cargo services to America, Canada, the Mediterranean and through the Suez Canal to India.

In 1982, Glasgow Museums was gifted a collection of posters produced by the Anchor Line between 1914 and 1939. A new story display featuring twelve of the finest images and digital access to the entire collection opened at Riverside Museum in April 2017.

The evocative advertising images show everything from ships to elephants and from the Rock of Gibraltar to the skyline of New York. Most of the artwork is anonymous but there are designs by several prominent graphic artists of the 1920s and 1930s – Kenneth Shoesmith and Odin Rosenvinge among them.

The posters are in near perfect condition – their jewel-bright colours have been preserved because they were added to the design archive of the company and never actually used. A fascinating aspect of this is that each poster has a label attached detailing the printer and the quantities and dates of each print run.

Most of the posters had print runs of around 2,000, but 15,000 copies of a dramatic highland scene were ordered for distribution to Anchor Line agents in the USA and Canada in 1922. It probably played a part in creating the impression of Scotland many North American tourists still cherish today!

Other posters reflect the great social changes that were taking place in the early years of the 20th century. There are examples offering cheap assisted passage fares to Canada – as low as £2 per person in 1927, but also posters encouraging emigrants to pay visits to their homelands – showing emigration was no longer the one-way ticket it had been in earlier decades.


The posters also reveal the power of advertising – it is intriguing that a particularly jolly set of designs promoting cruises in the 1930s actually disguise the fact that the Anchor Line was struggling financially. The Great Depression saw a disastrous drop in the transatlantic passenger and cargo trade and cruising was an attempt to keep surplus vessels active while sailing on shorter trips to Gibraltar, Morocco and the ‘Cornish Riviera’.

It is also rather poignant that the final poster in the set, featuring a beautiful image of a girl in traditional North African dress (second from left above), advertises a cruise that never took place. Anchor Line offered two cruises to Portugal, Spain, Algeria and Morocco in July and August 1939. The second of these voyages was cancelled at the last minute as war loomed.

You can see more images and buy copies at Glasgow Museums’ online Photolibrary: www.csgimages.org.uk

For more great articles like this get the September-October issue of History Scotland below or subscribe and save.

Single Issue - Scotland's Highland Clans Replica Edition included
€1,09
Or 109 points
Please be aware that this issue and other special issues are not included in any of the subscription options unless stated.
6 Month Digital Subscription
Only € 5,00 per issue
SAVE
9%
€14,99
Or 1499 points
Annual Digital Subscription
Only € 5,00 per issue
SAVE
9%
€29,99
Or 2999 points

View Issues

About History Scotland

History Scotland is Scotland's premier history magazine, providing fascinating features on topics from all branches and periods of Scottish history and archaeology, written by leading historians, archaeologists and museum curators. The magazine is

More great content like this...

For more great articles like this subscribe to History Scotland today.

Most read articles this month


ALEX HILDRED: MARY ROSE DIVER

ALEX HILDRED: MARY ROSE DIVER

When she took up scuba 40 years ago, Alexandra Hildred had no idea that her life would become inextricably linked with a Tudor warship. Now the Mary Rose Trust’s Head of Research and Curator of Ordnance & Human Remains, she tells STEVE WEINMAN about the lead-up to the raising of the iconic wreck, still one of the biggest such operations ever attempted. More...
The 5 Best Photography Magazines

The 5 Best Photography Magazines

Here at pocketmags.com, we have the 5 best photography magazines to inspire and inform your skills and get you snapping away with your beloved camera of choice! More...
The 5 Best Knitting Magazines

The 5 Best Knitting Magazines

To help pass a rainy day away or to practice amongst friends, knitting is one of the great historical pastimes suitable for anyone, anywhere. At Pocketmags we have the 5 best knitting magazines to help get the needle in motion! More...
THE U-BOAT COAST

THE U-BOAT COAST

The WW1 U-boats at Pendennis have been dived for many years, by many people. The site is probably the second most popular shore-dive in Cornwall. Thousands of trainees did their first open-water dives there, most seeing the remains of one or two of the U-boats. Not sure what to write into their log-books, other than 'Silver Steps’ or ‘Pendennis’, what were these subs? MARK MILBURN investigates, and believes he can now paint a clearer picture of what lies where and why More...
The 5 Best Art & Painting Magazines

The 5 Best Art & Painting Magazines

With the 5 best art and painting magazines from Pocketmags, you’ll never be stuck staring at a blank canvas for hours again. Discover the expert advice, guidance, tutorials and motivation you need to create the art and paintings you love! More...
The 5 Best Fishing Magazines

The 5 Best Fishing Magazines

Avid fisher? Or simply passionate about the pastime? Feed your fishing thrills with our 5 best fishing magazines from Pocketmags and cast your line with confidence today! More...
A Review of Dazed Magazine by Pocketmags

A Review of Dazed Magazine by Pocketmags

It is not about the latest ‘it’ bag or must-have accessory of the season, it is not about which celebrity was the best-dressed at last week’s awards ceremony or who has committed a serious fashion faux-pas. It is fully about redefining the status quo and challenging our conception of beauty - it is the one and the only Dazed magazine. More...
The 5 Best Aviation Magazines

The 5 Best Aviation Magazines

Get ready to take your knowledge of aviation to new heights with our carefully curated list of aviation digital magazines. More...
The 5 Best Scale Modelling Magazines

The 5 Best Scale Modelling Magazines

Start creating your very own miniature world today with one of our 5 best scale modelling magazines! More...
The 5 Best Healthy Food Magazines

The 5 Best Healthy Food Magazines

Health crazes are more seeming than ever; a major craze embracing the scene on the regular. We have the 5 best healthy food magazines to leave you feeling positive and vitalised. More...
Vouchers Carte Regalo Un abbonamento rivista è il regalo perfetto , ma avrete bisogno di qualcosa da mostrare il grande giorno. Altro
Modalità di pagamento Pocketmags Payment Types
A Pocketmags si ottiene Fatturazione sicura Ultime offerte HTML Reader Regali Loyalty Points