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Digital Subscriptions > Newsweek International > 6th May 2016 > LINES OF BEAUTY


The coloring book craze has Switzerland’s Caran d’Ache ramping up production of its much-loved crayons and pencils


I AM AN UNASHAMED Helvetia-phile; show me almost anything Swiss and I will show you something made to exacting standards. After all, this mountainous, landlocked country is the classic appellation d’origine contrôlée of horology, and the attention to detail required of the country’s master watchmakers infuses every aspect of life here. The commitment to precision is one reason Swiss goods are so reliable.

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