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Digital Subscriptions > Newsweek International > 28 April 2017 > Lone Ranges Rina Bhansali injects new appeal into exclusive editions

Lone Ranges Rina Bhansali injects new appeal into exclusive editions


The flagship branch of the department store Harrods, in Knightsbridge, central London, has a reputation for attracting older affluent customers. But this spring its homewares department has put the emphasis on stocking pieces that it hopes will appeal to a slightly younger clientele. The head buyer for home, Rina Bhansali, has put a lot of effort into establishing connections with new design houses, while continuing to liaise with established manufacturers such as English luxury luggage producer Globe-Trotter. Her particular interest is in commissioning collaborations between these older brands and young designers, creating products exclusively for Harrods that inject a fresh energy into traditional products. The results, she made clear to me, can be unexpected. But they are equally delightful.

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