This month’s mentor: Michelle Boxley, 33, of The Soul Shala, Stourbridge (thesoulshala.co.uk)
SOCIAL MEDIA
I use social media a lot for my business. I use it to build my community outside of the studio and love to share quotes, tips and yoga videos with students. I think a big mistake being made is over using social media to sell to people. People are looking for connection more than ever and are tired of being constantly sold to, many yoga posts these days read like infomercials which takes away from that all important human connection and building an authentic Sangha. Don't be afraid to offer a lot of free online content as a way of giving back to your community. It will help you to build a stable and authentic following and then when you do advertise your events people will be really keen. Don't be concerned in the number of followers you have but look more at how interactive and engaging your followers are, that to me is more important.
YOUR NICHE
My niche sort of found me and it took me a while to even realise that it was my niche until other people pointed it out. I love to work with the seasons, the moon and the old Celtic calendar. Most of my classes, workshops and retreats are based on lunar and seasonal living, this is what myself and my studio are best known for.
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April 2020
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