By David Holzer
When the Flow State album by trance music specialists Above & Beyond was released, it was possible to buy a deluxe ‘Flow State Yoga Bundle’ limited to 200 that included an ecofriendly yoga mat from a company called Yogi Bare. I’d never heard of Yogi Bare and was curious to discover how the intriguing collaboration between one of the giants of trance music and a start-up yoga gear company came about.
I asked Kat Pither, founder of Yogi Bare, makers of eco-friendly yoga mats and props, to tell me her story and how she connected with Above & Beyond. I liked talking to her. She comes across as honest, open and full of enthusiasm.
“Above & Beyond are authentic yogis, interested in the spirituality and history of yoga,” Pither told me. “They've been practicing for many years. This was a very exciting passion-led risk for the band. Quite a departure. And ours feels like an organic, real partnership.”
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April 2020
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