I handed in my notice at a prestigious IT firm and took a flight from Stockholm to Agadir, Morocco the next day. I had travelled to Morocco a few times before, but this time was special. I was not only going there to soak in the breathtaking landscapes and swoon over beautiful handicrafts, I was building a stronger bond with this land. Fascinated by the potent natural treasures and an avid user of them myself, my plan was to create a platform in which I could share these beautiful things with the rest of the world via my new organic skincare brand, Bare Origin.
I went to Morocco in search of a femaleowned argan oil producing cooperative. I also wanted to film my journey and unveil my plan for creating this natural skincare line; a bold step considering I had no relevant contacts or confirmed information about anything. Luckily, the universe met my intention, and I came back to Sweden with a beautiful video and a contract with a female-owned cooperative making argan oil.
A few days passed and I had already started browsing the internet for flights again. I was going back, this time to create the story of the desert rose. I knew Morocco had a place called the Valley of the Roses, but besides having a pin on Google maps I knew nothing more. Even if you had heard about the Festival of Roses, knowing the right time to be in the valley was a challenging task. You won’t find dates or any information about the festival online. All anyone will tell you is: “The festival is in May.” So May it was! I left at the beginning of the month to make sure I could easily and quickly get to the spot whenever the festival started.
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December 2017
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