Movement for Modern Life, or MFML as it’s more commonly known, has become a huge hit with online yoga fans since its launch in 2013. A decade on, this digital pioneer was well ahead of the curve when covid-19 struck and forced yogis around the world to seek out their sun salutations online. We were glad that MFML was there — and, it seems, so were you!
MFML’s founder, Kat Farrants, is chuffed to get the recognition from OM readers, especially during the platform’s 10th anniversary year. “Your votes really have made such a massive difference to me,” she tells OM. “It’s so wonderful to know that, 10 years in, all the hard work that running MFML is, is paying off!”
The whole journey has been a labour of love right from the beginning, she adds. “We are the UK’s first online yoga platform, founded 2013, and we’re still small, having just grown organically, and with a single founder – me! We were up against some big brands and what has meant the world to me is that, even though we’re just run by me with a small team of yogis, and I feel that we’re very much hand-crafted, in an age of big corporate business, and big bucks, it’s so great to know that our community cares about us and that our lovingly-created classes and offerings make a difference to so many of you. Thank you!”
She says scooping the Favourite Yoga Platform Or App award in the OM Yoga Awards is another huge vote of confidence in the service and an endorsement that MFML is getting things right. “The OM Yoga Awards are so important because with their massive reach of discerning yogis, it’s a great benchmark by which to know you’re reaching the right audience and getting your community known by those who care about yoga and wellbeing in the UK.”
For the founder, it’s also a reflection of all the hard work that has gone into building the platform, from creating the digital infrastructure to the filming, class planning and marketing that has gone on over the past decade. “I felt that the hard work is paying off,” says Farrants. “Running a small business — especially a tech business in this day and age — is hard! I feel that our goodwill, our good intentions, our values and community really is what matters, so it’s heartening to win the award. Sometimes I feel disheartened as there’s so much money behind the shiny, glossy, corporate online offerings, but ours is a venture from the heart. I love to think that this is a sign that people care about people more than things being as swish, shiny and corporate as mainstream culture would have us believe. This has given me hope that the little guys do have space in this world!”
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