This month’s mentor:
Laura Campbell, 33, Jo Hare, 59 and Steph O’Toole, 36 of family-run business Jasmine Yoga and Wellbeing ( jasmineyogatynemouth.co.uk). Jo is studio & retreat director and mum to Steph & Laura. Steph takes the lead on wellbeing projects such as teaching in local schools, self-care initiatives and mindfulness, while Laura manages behind-the-scenes work such as the website, bookings, business plans and marketing —a true family business based in Tynemouth, Tyne & Wear.
This month’s mentor:
Laura Campbell, 33, Jo Hare, 59 and Steph O’Toole, 36 of family-run business Jasmine Yoga and Wellbeing ( jasmineyogatynemouth.co.uk). Jo is studio & retreat director and mum to Steph & Laura. Steph takes the lead on wellbeing projects such as teaching in local schools, self-care initiatives and mindfulness, while Laura manages behind-the-scenes work such as the website, bookings, business plans and marketing —a true family business based in Tynemouth, Tyne & Wear.
Business plan?
We regularly have meetings about which classes and initiatives we will continue to nurture, and what new elements we’ll be introducing over the coming year. It’s a balancing act between sessions we know our customers love, whilst being open to new ideas and projects to expand our offering. Like many studios, there’s a seasonality to our classes and events. In the summer, it’s all about embracing our dawn classes on the roof, beach yoga and the light evenings; in the winter, we focus on lots of yin, candlelit restorative and nurturing events.
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Jan/Feb 2024
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