Many people see the word ‘franchising’ and think of big corporations…often, this is accompanied, involuntarily, with a negative viewpoint!
But franchising is just the name for the replication of a successful business model. It's a model of collaboration, without competition, and the sharing of best practice. It's much more of a community than you might imagine. When I started Tatty Bumpkin, it was with a social enterprise award for helping mothers back into the workplace with a low-cost children’s yoga teacher training. We had lots of take-up and enthusiasm. Ultimately, very few of those who trained were successful. Why?
As yoga teachers, we love yoga, we love to teach and we pride ourselves in our empathy and our communication. Some of us have compatible skills that enable us to market and sell our yoga classes with success. From the experience I had with Tatty Bumpkin I could see that those multiskilled teachers were a minority. It wasn't that they couldn't learn business skills, it was more that their interest lay in teaching.
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Jun-22
 
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