Ask most people to point to Madagascar on a map and they’d probably struggle. Well, it’s actually one of the world’s largest island countries, located off the south-eastern tip of Africa. It’s also a nature-lover’s paradise, filled with exotic and abundant wildlife — from lovebirds to lemurs — home to various endemic plants and creatures found nowhere else on earth. But what’s all this got to do with yoga? A new start-up, Ladina Yoga (LadinaYoga.com), is looking to showcase this unique island nation, its vibrant culture and creative talent, by supplying authentic mats, props and other items to studios and customers across the UK and elsewhere in the world. It was set up by entrepreneur, Maysun Hassanaly, a qualified yoga teacher and also an engineer, originally from Madagascar, now based in London, where she’s been living for the past 10 years.
“I grew up in a very rich cultural environment, being of Indian descent, Malagasy-born and French,” she tells OM. “I remember seeing beautiful handmade crafts at every corner of the street and always wished Malagasy art and craftsmanship would be more widely known to the rest of the world.”
The name of the company itself reflects its Madagascan origins and heritage.
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