USA: Size matters
Yoga-wear brand Athleta is increasing its extended sizing range (1X-3X, or sizes 18-26) to 350 styles across its collection. For spring 2021, some 70% of the Athleta collection will be available in sizes 1X-3X. Mary Beth Laughton, the firm’s president and CEO, said the extended sizing expansion brings to life its mission of inclusivity and reinforces its commitment to empower women to lead an active lifestyle with confidence. “Empowering women and girls is core to our Athleta DNA,” she said. Designers have spent the last two years working with thousands of women to re-engineer and expand the brand’s extended sizing offering, while size-inclusive mannequins have been placed across all of its 200 stores. “We see this extended sizing offering as a key pillar of our growth goals, allowing us to invite even more customers into our community.”
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March 2021
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