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ASK THE Expert

Most business owners would agree that the key to a salon’s success is an ongoing steady stream of happy clients willing to pay for your services and products, happy to return again and again, plus getting you hot referrals from their friends and families, says Liz McKeon, beauty business expert and founder of the International Salon Business School.
Pics five_Shutterstock

Happy staff = happy clients

The key to achieving happy customers is to focus on employee happiness first. It is simple: happier employees make happier customers, which will have a direct impact on revenue. Staff who are totally engaged will automatically build better customer relationships because they provide outstanding customer service.

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Professional Beauty March Issue
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CELEBRATING 20 YEARS OF CHAMPIONING THE South African beauty industry!
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In the ever-evolving world of beauty and wellness, the spa and salon industry in South Africa is witnessing a transformative wave in 2024. As we step into a new era, a host of global trends has seamlessly integrated with the unique demands and preferences of the South African clientele.
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