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Digital Subscriptions > Prospect Magazine > Mar-18 > Do something innovative with your ISA

Do something innovative with your ISA

The Individual Savings Account (ISA) has come a long way since Gordon Brown introduced it in 1999. It was a successor to Personal Equity Plans (PEPs)—which had been created in the 80s to promote equity ownership amongst the public—and was designed to make tax-free saving simple.

An ISA itself isn’t an investment, but instead is a wrapper which sits around your cash and ensures any returns you make are tax-free. We’ve seen ISA limits grow significantly over the years, from £7,000 to £20,000 per annum today, and it has become a key part of most personal investment strategies. It’s probably the best financial handout you’ll receive from the government.

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About Prospect Magazine

In Prospect’s March issue: A series of writers turn their thoughts to the developing war over words in the UK and the US. Lionel Shriver, Afua Hirsch, Simon Lancaster, Hugh Tomlinson, Tom Clark and two students ask if free expression is truly compromised? What’s really going on in our universities? And what do voters think? Elsewhere in the issue: Michael Ignatieff questions why today’s left-wing leaders can’t live up to the high mark set by FDR, Sameer Rahim shows how western powers have been trying to dictate what Islam should be, and Mary Beard asks “How do we look?” as our perceptions of what is beautiful have changes over the centuries.
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