PHOTOGRAPH: LOUISE HAYWOOD-SCHIEFER. HAIR AND MAKE-UP: SADAF AHMAD
The overriding fear that emerges among aspirant businesswomen is: ‘I won’t be able to make enough money to survive.’ It’s the single biggest reason women don’t move from wanting to start a business to actually doing it.
Firstly, you need to understand your true financial position. How much do you need to make (rather than want to make) in order to cover your obligations? Add 20 per cent for wiggle room. This is a powerful exercise and will show you one of two things: either you need to make less than you thought; or you have no idea how you are currently surviving. It’s a real motivator for regaining control, setting up a business or, at least, finding ways to make extra income.