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Digital Subscriptions > Row360 > Issue 20 - Oct | Nov 2017 > Evolution

Evolution

The Shimano Rowing Story

Row360 talks to Bram Van Dinther of Shimano about the company’s launch into rowing.

A stool needs three legs to stand’ or so the proverb goes. Already established in two sports - cycling and fishing - Shimano has long searched for a third sport to complete its stable.

The idea to enter rowing came from deep within the company’s Japanese headquarters explains Bram Van Dinther at their European headquarters on the High Tech Campus in Eindhoven, Netherlands. Previous attempts at a third sport; golf (until 2005) and snowboarding (until 2008) had for various reasons proven fruitless. Rowing appealed to the Shimano bosses on a number of fronts, Van Dinther tells me. “The company ethos is to promote health and happiness through the enjoyment of nature and the world around us. Rowing fits that perfectly.”

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Welcome to Row360, the world’s only global, independent rowing magazine. Row360 brings you features from around the world, profiling the best athletes, coaches, and others from the whole rowing community – Olympic, adaptive, college, club, ocean, and more.