Sports Insight Magazine May-18 Edizione posteriore

Congratulations to all those who took part in the Virgin Money London Marathon.

The elite runners showed grit and determination in race record-high temperatures. Mo Farah set a British marathon record, finishing third in two hours, six minutes and 21 seconds. The race was won by Eliud Kipchoge in two hours, four minutes and 17 seconds – 80 seconds off the world record.

But as always the stars of the day were the everyday runners from all over the country. Running for charity and against their own times they provide the colour and stories of the day.

The interest in running is huge and to that end the first National Running Conference is to be held at the Birmingham NEC in January next year.

And how is the running market changing with new moves being made by Nike? Paul Sherratt examines the company's strategy to service the end consumer directly and what that means for retailers.

In 2018, women’s issues have been hitting the headlines, and it’s clear that how we reach out to women as sports brands and businesses needs to be given some serious attention. Fiona Bugler looks at how to engage with women in sport.

And talking about large markets, David Owen explains why UK companies should take the trip to the Far East and attend ISPO Shanghai.

I hope you enjoy reading the May issue.