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Digital Subscriptions > The Graduate Guide > The Graduate Guide 2017 > CREATE A PERSONAL BRAND

CREATE A PERSONAL BRAND

USE A MARKETING STRATEGY TO SELL YOURSELF TO POTENTIAL EMPLOYERS

Whilst ‘professional branding’ may just sound like recruiter jargon, it’s a simple concept and an extremely useful tool to use in your job-seeking journey. Basically, it’s your professional identity that incorporates your reputation and what you stand for.

WHAT IS A BRAND?

A brand is defined by GOV.UK as: “A sign which can distinguish your goods and services from those of your competitors”. It is a clear message and image that people can understand. It will also make you recognisable to recruiters and will help with networking as people can signpost employers to you.

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About The Graduate Guide

The Graduate Guide 2017 has everything you will need for life after university. It covers 50+ career industries and looks at some top destinations overseas. Or if postgraduate study beckons, you’ll find loads of information to help you decide which route to take — in the UK or abroad. Whatever the next step is for you, The Graduate Guide is packed full of information and advice to help you on your way.

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