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RueOne: Customised Individual Investments

Direct investing into bespoke deals

So far, very few hedge fund managers are thought to have availed of the ‘general advertising’ and ‘general solicitation’ freedoms opened up by the JOBS Act of 2012. Most still use the private placement exemption that precludes the two general marketing avenues. That could be about to change. Crowdfunding under the JOBS Act started on May 16 (with rather low ceilings on investment) but RueOne is not doing this. RueOne co-founder Jeff Baehr recognises that “crowdfunding provides proof of concept but we want to offer institutional quality investments to institutional quality investors.” Having worked in hedge funds since 1998, he sees a gap in the market on both the demand side and the supply side.

Investor appetite for bespoke deals

Baehr goes on to say: “A 506c offering enables general solicitation and marketing and no longer needs to be under a broker-dealer nor does it now have minimum size requirements. In essence registered investment advisers can now offer private securities to accredited investors, without needing to register the securities.” The potential investor base could be huge as Baehr believes there are 13 million accredited investors in the US, with family offices, and high net worth individuals as well as institutions coming under the heading. Baehr is of the opinion that the new rules will cheapen capital formation and widen access to a diverse range of investment opportunities.

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About The Hedge Fund Journal

INFORMING THE HEDGE FUND COMMUNITY With access to some of the industry’s biggest names and an astute and talented group of writers and contributors, The Hedge Fund Journal has established itself as a trusted source of information on the hedge fund industry.

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