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Leading The Revolution In Hedge Fund Communications

From “no comment” to front page news and social media

Tom Walek has been on the front lines of hedge fund PR and communications for two decades. Working with some of the world’s biggest and best known fund management firms, as well as scores of emerging leaders, first at his eponymous firm and now as part of the integrated communications agency, Peppercomm, Walek and his team help hedge funds enhance communications, become more transparent and achieve deeper relationships with clients and prospects. As the winner of The Hedge Fund Journal's 2015 “Outstanding Contribution: Hedge Funds, Media Communications” award, Walek talked with THFJ Publisher Rod Sparks about hedge fund communications – where it’s been, where it’s going.

RS: Where was the hedge fund industry at, in terms of marketing, when you first started?

TW: Starting nearly two decades ago at Walek & Associates, we worked with hedge fund managers primarily handling media relations. That was an era when the typical interaction between hedge funds and the media was, “no comment.”

Even that usually only occurred in the context of either great performance or really bad performance. At that time, hedge funds debated whether they could put their name in the lobby of their building. Some lawyers even advised that hedge funds couldn’t hand out business cards. It was all viewed as taboo marketing. Even under the spotlight of the news, if fund executives talked to the press, they were taking risks.

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About The Hedge Fund Journal

INFORMING THE HEDGE FUND COMMUNITY With access to some of the industry’s biggest names and an astute and talented group of writers and contributors, The Hedge Fund Journal has established itself as a trusted source of information on the hedge fund industry. Highlights of Issue 108: BlueCrest - Equity strategy excels in 2015 Volatility & Uncertainty to Define 2016 - Major challenges facing market participants On Origins of Alpha - Is the stock market a quasi Ponzi scheme? InfraHedge - The largest MAP-infrastructure provider