The role of Investor Relations (‘IR’) has evolved a great deal over the past decade, institutionalising along with the hedge fund industry itself. AIMA’s Guide to Sound Practices for Investor Relations (the ‘Guide’) examines how investment managers are structuring their client servicing, marketing and fundraising efforts in a way that most efficiently and effectively meets the needs of their investors and adheres to the changing regulatory landscape.
The Guide explores the following themes:
Business planning and department structure
Broadly defined, investor relations encompasses business development, marketing and client services. Functionally, within most firms, business development incorporates the following roles and responsibilities:
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