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Digital Subscriptions > Vegan Life > Feb-19 > A BATTLE TO BE HEARD

A BATTLE TO BE HEARD

We look into the controversial world of pro-vegan advertising

Advertising is everywhere — on the sides of buses, in underground carriages and tunnels, on roadside billboards and on buildings, television, radio, and all over the internet. Adverts influence every aspect of our day-to-day lives, whether we know it or not, from our spending habits and the products we lust over, to the ways we think, eat, and act. Currently, television adverts are the most successful source of advertising in the world, reaching 94 per cent of first-world nations.

The second best format is outdoor advertising, which reaches 98 per cent of Britons. Social media has a massive effect on purchasing inspiration, with 37 per cent of online shoppers saying that they use it to help them decide what to buy. The majority of these campaigns aim to make us buy a product or an experience, and infrequently do they seek to instill meaningful values or expose hidden truths. Sadly, the bombardment of these kinds of advertisements has led to a world hyped on consumerism, fast fashion, unhealthy diets, and unethical thinking.

Although we are starting to get more of them, compared to meat and dairy-focused adverts, rarely will you see an advert solely aimed at promoting veganism, vegan products, or animal rights and welfare. And when pro-vegan adverts do crop up, they are often banned, or they become the centre of great controversy.

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About Vegan Life

Welcome to our jam-packed February issue. We’ve been feeling the love here at Vegan Life HQ and, instead of resisting, we’re embracing that warm and fuzzy feeling. We’ve rounded up some of the best places to take a date this Valentine’s Day, the ultimate vegan-friendly gifts, and the most delicious meals to prepare for your significant other. It is tradition to send anonymous cards to people you like, but why not switch things up and use those few pounds to show your love for the animals by making a donation to a sanctuary instead? I had a wonderful love story delivered to my inbox this month — the tale of how a scrappy little sheep escaped slaughter, and the love of a group of school children led him to safety and finding his forever home. Find out all about Reg. I’m sure I’ve seen in a film someone plaster their declaration of love on a billboard — a grand gesture sure to gain some serious attention. This month, we’ve been looking at the world of pro-vegan advertising and why it causes so much controversy. The backbone of veganism is love and compassion, so why do some companies refuse to do business with vegan advertisers?. We’re getting really excited about Vegan Life Live coming up on March 9th-10th and can’t wait to see you all there. What better place to share the love than a venue of like-minded people enjoying great conversation and sensational food? Make sure you check out our preview. Have a great month,