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Digital Subscriptions > Vegan Life > May 2017 > Making UP THE RULES


Consumers have to be savvy to ensure their make-up is cruelty-free. Sylvia Smith reports

The booming market for vegan makeup is swiftly gaining traction with more consumers than ever seeking animalfree products. It might seem a simple matter of supply and demand, but think again before you enter the make-up moral maze with its many twists and turns and blind allies.

Although there are myriad makers going into cruelty-free cosmetics and providing some inviting products with fashion-forward colours and formulas, you need to be very wary, because a product marked ‘cruelty-free’ just means that there has been no animal testing while the product is in development. Beware of the wording ‘Against Animal Testing’. This just means that the company doesn’t approve of this practice, but is still testing on animals anyway.

The onus is on the consumer to check the ingredients, and this can often take time, and is not as simple as it might seem. For instance beeswax may appear under its Latin name cera alba or cera lavare. Then there is keratin, lanolin, collagen and a host of other ingredients such as guanine or CI 75170, squalane (fish scales) and carmine (crushed beetle shells). You simply can’t trust what the product says about itself in terms of being vegan.

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About Vegan Life

The vegan momentum keeps building. We have seen a huge increase in our numbers over the last few years, and now there are more and more plant-based projects hitting the mainstream consciousness. One of the most exciting is film Carnage by comedian Simon Amstell released earlier this spring. This excellent mockumentary (which is available on BBC iPlayer) has won acclaim from vegans and carnists alike. It is witty, intelligent and acerbic, being both informative and entertaining while never venturing into the dreaded ‘preachy’ territory. Our roving journalist (and vegan pioneer in her own right) Louise Wallis attended a special press screening with Mr Amstell himself. Her report makes for fascinating reading. Also highly visible in the mainstream are Go Vegan World posters and campaign materials. Many of you have spotted (and snapped) these images on billboards, bus shelters, newspapers and even taxis, but the biggest spot of all was at a huge international rugby match. We sat down with Go Vegan World founder Sandra Higgins to discuss how her work is changing hearts and minds. We had a very special guest come to Vegan Life HQ for a photoshoot – and you can see the results on the cover of this issue. World class athlete and vegan activist Timothy Shieff is an inspiring figure for so many in the community, so it was a privilege to chat with him for a special feature profile. There’s lots of evidence to show that more consumers (vegan and otherwise) are starting to embrace plant-based products – especially dairy alternatives like soya and almond milk. This seems to have hit a nerve with some in the dairy industry who are starting to hit back, with the National Farmers’ Union calling campaigns like the ones by Go Vegan World ‘disheartening’ for dairy farmers. We decided to dig deep into this growing tension between the dairy industry and vegans to bring you an in-depth feature. Have a great month.