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Digital Subscriptions > Vegan Life > September 2019 > “ Our goal is to open people’s eyes to the truth about injustices and encourage them to do something about it ”

“ Our goal is to open people’s eyes to the truth about injustices and encourage them to do something about it ”

We chat to Nina Jackel, the inspiring campaigner behind the non-profit that’s changing attitudes and saving lives

Lady Freethinker (LFT) is a non-profit media organisation dedicated to exposing and stopping the suffering of animals, humans and the planet. Started in 2013, by global activist Nina Jackel, the organisation has created petitions that have collectively gained over 15 million signatures, directly saving animals’ lives, and putting horrific cruelty cases in front of government officials, industry leaders and other decision makers. We chat to founder Nina about LFT’s campaigns, and how they are successfully spreading awareness.

Lady Freethinker actually began as a personal blog, believe it or not. As a writer and journalist, I wanted a space to focus on the issues I cared about most, rather than simply working on what others wanted me to write about. I truly care about being part of a social evolution towards a more compassionate culture — this means thinking ‘freely’, beyond the norms of what is acceptable as being ‘ethical’. If we really think about it, these norms are far more harmful than we realise.

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About Vegan Life

I count my lucky stars every day to do a job that I love. But, the best part of it- is being surrounded by likeminded people. Working at a vegan-run company, alongside passionate staff who care about animals and the environment, not only means I am constantly inspired, but also supported in my own ethics and principles. Sadly, for so many people, this isn’t the case. Many companies struggle to support, from not providing plant-based milk alternatives in an office or forcing vegan staff to wear animal products as part of their uniform. Fat Gay Vegan gives some great advice on negotiating being a vegan in a non-vegan workplace on p32 and we’ve rounded up some great vegan-friendly career ideas on p106. We also spoke to two entrepreneurs who have bit the bullet and set up their own vegan businesses — they give us their tips on p112. I was contacted a little while ago by the talented vegan photographer Jordan Hall, who was working on a project called What does it look like to be vegan? Jordan’s goal was to highlight the diversity and individuality within our community and hear some of the stories of fellow passionate vegans. We’re delighted to showcase her work on p34. Also, we have a brilliant interview with the inspiring Joey Carbstrong on p18, we chat to campaigner Nina Jackel, the powerhouse behind Lady Freethinker, on p28, and Maria Slough meets artist and ethical influencer Emily Lamb on p96. Enjoy the issue

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