Raising awareness of the worries women have about exercising outside in the dark
Y
et again This Girl
Can has been at the forefront of change, recently launching its #letsliftthecurfew campaign. Highlighting how many women face barriers to exercising outdoors once the daylight fades away, causing a drop in activity levels, the new research has shown 48% of us don’t like to be active outdoors after dark.
The campaign, which was kicked off with a 5K run around central London, aims to draw attention to women’s safety concerns preventing them getting active in the winter months. This Girl Can also held a parliamentary roundtable which brought together experts, academics, inf luencers and parliamentarians to discuss the safety issues women face when getting physically active outdoors, and how these can be overcome.
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Women’s Running
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Singolo numero digitale
Dec 2023
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