New research by experts at the University of Nottingham and health communications agency Thrive has found that Gen Z people (born 1997-2012) are far more open about menstrual health than Millennials (born 1981- 1996). However, respondents reported feeling emotionally unprepared for starting their periods; many said that their periods started unexpectedly and that their schools contributed to period taboos.
The research has been documented in a white paper called On the Blob: Millennials vs Gen Zs talk menstrual health. It details how commercial brands are failing to address the issues and experiences of young women. The research found that, although openness about menstrual wellbeing and symptoms is increasing, some period products, particularly tampons, still engender fear among younger age groups.
The research also highlighted how the impact of mood and stress-related menstrual symptoms on women’s everyday lives is not widely recognised. More support is needed for symptoms beyond the period pain, cramps and heavy flow, and further guidance is needed on menstrual health and how it changes throughout different life stages.
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