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Many people don’t know that the name ASICS is an acronym from the Latin phrase Anima Sana In Corpore Sano or “a Sound Mind in a Sound Body”. And even fewer people know that ASICS was founded over 70 years ago in postwar Japan, to bring hope and lift spirts through sport, an ethos that remains today.
ASICS has always believed in the benefits of sport on the body and the mind and, in the future, they hope to support more people to move for their physical and mental wellbeing. So, partnering with UK mental health charity Mind felt like a natural step. From the minute ASICS started talking to the team at Mind, they realised they shared a common goal, to help more people find headspace through running.
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